Moz Pro vs Semrush: Features & Cost

Moz Pro focuses on familiar SEO campaign tasks and its own link metrics. Semrush positions itself as a wider online-visibility platform. This is a comparison of workflow breadth and measurement preferences, not a claim that one vendor's metrics are automatically more accurate.

Quick verdict

There is no universal winner. Moz Pro is the stronger shortlist choice when: Choose Moz Pro if your team already uses Moz's metrics, wants a traditional campaign-oriented SEO workflow, and has checked that the plan's campaign, keyword and crawl allowances fit.

Semrush is the stronger shortlist choice when: Choose Semrush if you want a broader set of competitor, market, tracking and audit workflows in one product and will use those additional modules often enough to justify the subscription.

Side-by-side comparison

Moz Pro vs Semrush: Which SEO Suite Should You Choose? — comparison details
Comparison point	Moz Pro	Semrush
Primary role	Traditional SEO suite: keywords, rank tracking, crawling and link metrics	Broader SEO and online-visibility suite
Keyword workflow	Keyword research and tracking	Keyword research and competitor analysis
Link data	Link Explorer and Moz metrics such as Domain Authority	Competitor and backlink research within a broader toolkit
Technical review	Site crawling and on-page recommendations	Site Audit
Reporting	Campaign and reporting workflows	Recurring SEO and visibility reporting
Price snapshot	Starter from $49; Standard $99; Medium $179; Large $299/month	SEO plan $117.33/month annual equivalent or $139 monthly
Key caution	Domain Authority is Moz's metric, not a Google score	Toolkit, report limits and add-ons vary by plan

What the table means in practice

This table is a decision aid, not a universal score. Compare the exact plans you would buy. Any item marked for verification remains unconfirmed until the vendor confirms it.

The decision by use case

When Moz Pro makes more sense

Choose Moz Pro if your team already uses Moz's metrics, wants a traditional campaign-oriented SEO workflow, and has checked that the plan's campaign, keyword and crawl allowances fit.

When Semrush makes more sense

Choose Semrush if you want a broader set of competitor, market, tracking and audit workflows in one product and will use those additional modules often enough to justify the subscription.

A realistic buying scenario

A consultant who reports Moz metrics to existing clients may prefer continuity. A marketing team building a broader competitor and market research process may find Semrush's wider toolset more useful. In either case, test the same sites and keywords before moving a team to a new platform.

Pricing and plan limits: the details to verify

Moz Pro: Starter from $49/month; Standard $99/month; Medium $179/month; Large $299/month (USD page snapshot). Annual billing can reduce the effective monthly price. The current official page should be checked for region, plan and annual billing before publication.

Semrush: SEO plan: $117.33/month billed annually or $139 month-to-month (US page snapshot). Pricing is plan-, region-, billing-term- and promotion-dependent. Confirm the checkout price before publishing.

Domain Authority is a Moz-developed comparative metric, not a Google ranking score. Do not present it as a direct ranking factor. Also, the $49 Moz entry tier and Semrush's annual-billing equivalent are different plan structures, so compare exact limits rather than price alone.

Before checkout, verify the country, currency, tax, billing term, amount due today, renewal amount, included limits and any paid add-ons. For hosting, check the plan's actual resource allowances and backup restoration terms. For SEO software, check project count, tracked keywords, crawl limits, users, document capacity and data history. A monthly equivalent is not the same as a monthly payment when the vendor requires annual or multi-year prepayment.

A fair test for this comparison

Run the same task in both products. For Moz Pro and Semrush, use the same target keywords, competitor domains, search location and date. Compare the useful outputs, export limits and time required to reach a decision. Keep third-party traffic estimates separate from first-party Search Console or analytics data. Record the plan tier used so the result is reproducible.

Bottom line

Choose Moz Pro if your team already uses Moz's metrics, wants a traditional campaign-oriented SEO workflow, and has checked that the plan's campaign, keyword and crawl allowances fit.

Choose Semrush if you want a broader set of competitor, market, tracking and audit workflows in one product and will use those additional modules often enough to justify the subscription.

The choice should follow the requirement that matters most to the buyer. If the required feature or plan limit cannot be confirmed from the source pages, pause the recommendation until the vendor clarifies it.

Frequently asked questions

Is Moz Domain Authority used by Google?

No. Domain Authority is Moz's own metric. It can be used as a comparative signal within Moz's dataset, but it is not a Google score.

Is Semrush more feature-rich?

Semrush has broader online-visibility positioning. Whether that breadth is valuable depends on the modules the buyer actually uses.

Does Moz have a confirmed affiliate program?

This package's research snapshot did not confirm current public terms. Keep the CTA neutral until the vendor or an approved network confirms eligibility.

Affiliate disclosure

LucentWave may earn a commission from some products when a reader uses an approved tracking link. Affiliate status is not a product feature and does not determine the editorial conclusion. If a personal tracking link has not been approved and supplied, use a neutral official link or omit the commercial CTA.

Sources and verification

Source note: product information and pricing in this draft were recorded on 31 October 2026. Recheck live plan details, billing terms and regional availability before publication.

Comparison standard: This is a research-led comparison, not a controlled performance test. No speed, uptime, ranking or support-response winner is declared without reproducible evidence.